Pictured here: my hubby, Dr. Jean Eid cherishing our winter and Canadian snow
Sure it’s winter. But is anyone actually suffering from the winter blahs? Does the term still ring true when we’re nearly approaching the halfway mark for the season but it really doesn’t feel like it? I’m concerned about what to expect for summer. What am I going to wear?
If an increasingly long, mild climate becomes the norm for Canada then our apparel retailers are going to have re-think old buying strategies and marketing that focused on seasons we no longer have. Creating a ‘need to buy’ will become more challenging when clothing can be worn pretty much year round. The competition will heighten as brands try that much harder to create a ‘want to buy’. Well, I’ve never said this before but for the love of retail, hooray! There’s a snowstorm in the forecast. Blah, blah, blah. Happy New Year everyone.
