As a lifelong fan of the written word, Lori has devoted her career to prose, from long form all the way down to 140
characters. A former magazine journalist, she understands the basis upon which all communications
are formed, and she is an expert counselor dedicated to ensuring her clients receive the attention
they deserve through exceptional storytelling.
A devout consumer of lifestyle magazines (she loves the smell of traditional newsprint), Lori
devours all medium with enthusiasm, ensuring she shares her knowledge with her team.
Currently entering her 10th year at elevator communications, Lori has proudly worked with some of
North America’s best-loved brands. The ever-evolving growth and changes to the PR industry keep her
challenged and motivated for the future.
Lori is passionate about food and culinary trends, enjoying cooking, travelling and watching Food Network.