Yves Rocher, The world leader in Botanical Beauty Care, was founded over 30 years ago in La Gacilly, in the Brittany region of France. Since its inception , Yves Rocher has grown to more than 1,500 Beauty Centres worldwide and distributes its Green Book of Beauty – the official catalogue – on five continents, in 90 countries, in over 20 languages, including a Braille version.

End result?

Several high-impact TV and radio co-promotions were negotiated and implemented by elevator. This caused top-of-mind awareness for Yves Rocher as each store opened its doors.

"Yves Rocher has a strong consumer-centric offer, enabling us to readily convert shoppers to preferred Yves Rocher customers. Elevator communications has been critical to ensuring that stakeholders such as shoppers, the media and the larger community understand our brand in new markets where we are not as well known and persuade them to come to the store to experience our unique environment and products,”
– Christina Hane, Director of Communications & P.R., North America.

Coverage Highlights: