Objectives
To engage locals and tourists alike during the 2010 Vancouver Winter Olympics in a live brand experience for 16 days in a retail space transformed into a home to attract media attention with its unique and quirky nature - in line with the brand essence of Urban Barn
Results
- Increased daily traffic 5-fold
- Influenced development of new flagship store concept
- Hundreds of tweets
- Traditional media reach over 4 MIL
Coverage Highlights:
|
|
|
|
|
|
