Objectives
- Develop microsite as the hub for all social media activities
- Engage consumers by sharing brand personality, features and benefits of the product line
- Offer complimentary services designed to provide an exclusive experience and a contest
- Deliver sampling opportunities & consumer list
- Promote initiatives digitally through social media tactics including online sources, blogs, twitter, facebook
Results
- 100% sold out in four days
- thousands of visits to the site
- 75% unique visits
Coverage Highlights:
 |
 |
 |
|
