Mark's Work Wearhouse Stain repellant Khakis Launch

Mark's Work Wearhouse is Canada’s largest supplier of men’s and women’s casual wear in the country, as well as elevator’s first client. Now part of the Canadian Tire family, it operates 334 stores across Canada including 37 L’Equipeur stores in Quebec. It is known as the Clothes that Work company with a niche in well-priced good quality, innovative garments that provide a high level of functionality to make everyday living easier and more comfortable. Founded in 1977, the company stocks a large supply of its popular private label brands including Denver Hayes, Dakota and WindRiver. It offers an extensive collection of business casual, weekend casual, work wear and accessories for men and women between the ages of 25 and 60.

End Result?

Extensive media coverage, in particular:

The Globe & Mail, Canada AM, CFTO TV, The Discovery Channel, several local TV networks across the country and women’s national lifestyle magazines.

The PR Campaign contributed to the pants becoming the number one selling pant in the then-250-store chain, exceeding product availability. They remained the best-selling item in-store for the next coupon of years and are still Mark’s number one selling men’s pants.

"elevator communications was instrumental in helping Mark’s Work Wearhouse bring this new product and technology to the Canadian consumer. Their drive, passion and creativity helped us achieve our goals”
– Michael Strachan, Senior Vice President
Marketing, Merchandising & Store Design.

Coverage Highlights: