Mappins Jewellers on Bloor Street Flagship Store Opening

Mappins Jewellers is known for its quality, traditional jewellery available in prime locations throughout Canada, concentrated in key malls. With is own signature merchandise in Canadian diamonds, cultured pearls and other unique categories, Mappins appearls to the customer searching for a more personal, local jeweler. The watch category features elegant timepieces, including famous-maker Swiss watches.

End result?

Representation at the event from every Canadian fashion and lifestyle magazine. Generated product placement in several Canadian women’s fashion and shopping magazines, as well as coverage in the National Post, Toronto Star and Globe & Mail alongside other well-established jewllers. In addition, we coordinated a TV segment with Shop Toronto featuring our clilent from the US as spokesperson.

"Melanie and her team at elevator communications did a splendid job of launching our communications and an appetizing breakfast was served. We were pleased to offer this lovely event to our Canadian editors and we were enchanted with the resulting publicity”
– Tanya Boyd-Saffran, Senior Director of Marketing Zale Canada."

Coverage Highlights: