Making News
For Immediate Release March 4, 2010 |
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NATURAL EGGSHELL MEMBRANE (NEM) THE LATEST INNOVATION IN ALLEVIATING JOINT PAIN New product containing NEM provides clinical strength, reducing joint pain in under 10 days (Toronto, ON) – An estimated 30 million North Americans are affected by osteoarthritis; one third of adults aged 65+ have been diagnosed, and up to 90% of people over the age of 75 may be affected. As the human body ages, natural supplements normally found in the body (glucosamine, chondroitin sulfate, hyaluronic acid (HA), collagen and calcium) diminish, which can lead to tissue degeneration and pain, such as that experienced in osteoarthritis. Symptoms of osteoarthritis tend to occur earlier in women (ages 50-55), and they can be debilitating and can significantly affect the patient’s lifestyle and activity level. As a result, severe joint damage, pain and even depression can result. Cracking the myth As part of the natural aging process, we lose many of the components we are born with by the age of 50. Athletes or individuals involved in hard physical activity who continually put excessive stress on their connective tissues and joints may find an increase in the rate of this natural aging process. Natural eggshell membrane (NEM) contains essential nutrients including hyaluronic acid, collagens (type I, V, and X), glucosamine and chondroitin and many others. NEM, Natural Eggshell Membrane, is truly food for the joints: It contains natural substances that should replace these components in your body to improve the quality of your connective tissue and joints. “Joint Care continues to be a large condition-specific market, and an aging population and increased diagnoses of osteoarthritis validates the need for research-proven products to increase mobility and alleviate pain,” says Dr. Blair Lamb, M.D., C.C.F.P, O.P.P.A., Genuine Health. “New advances mean more effective and fast-acting options that are safe for consumers.” Introducing NEM (Natural Eggshell Membrane) Up until recently there were limited fast-acting solutions for the pain and discomfort associated with osteoarthritis. In the Joint Care Category, there has been a lack of research-proven alternatives to the commodity based Glucosamine market. NEM is a unique blend of active ingredients that can naturally help the body to repair joints – the same ingredient found in the soft membrane from inside an eggshell. One oral dose of NEM (500 mg) supplies the body with the unique blend of a person’s naturally occurring joint building ingredients. This is able to provide fast relief from pain associated with many arthritic, connective tissue or other joint conditions. Impressive Results In one of the clinical studies, patients showed a 25% improvement in pain within 7 days of supplementation and by 30 days, there was over 50% reduction in pain. Over half of the patients were 100% pain-free by 30 days. There are no known adverse side effects to NEM, making it a drugfree solution. “NEM is truly a breakthrough in terms of joint pain and repair management,” says Dr. Julie Chen, ND, New Product Development Manager, Genuine Health. “Research has proven that regular consumption of natural eggshell membrane is unsurpassed in terms of drug-free efficacy. Other methods may take anywhere from three to nine months to provide any sort of relief, if at all.” NEM: Relief with benefits
Environmentally friendly joint care NEM, a research-proven ingredient derived from eggshell membranes, is a safe and 100% natural product that is environmentally responsible, using the latest scientific technology to separate the nutrient-rich membrane from egg shells. In 2009, 455,000 tonnes of eggshells were disposed of in the United States, mainly in landfills. Now, these eggshells are collected from USDAinspected liquid egg production facilities and transported to a facility where the membrane is separated from the shell using a patented natural process, with the only byproduct of the 100% natural manufacturing process being steam. Genuine Health’s fast joint care+ is the most convenient way to manage osteoarthritis, joint pain and joint stiffness in a simple once-a-day, proven format, and currently the only product of its kind on the Canadian market. The NEM in fast joint care+ is sourced from US eggs used in the liquid and dried egg industry (hormone-free), and it’s a completely traceable product right from the source – from the feed, to the chicks to their raising, to the eggs and eggshells, to the ingredient and product manufacturing. Available in a convenient 10 capsule blister pack for $14.99, 30 capsule bottle, $39.99. Cracking the mystery of joint pain relief “The wonder of NEM is in its ability to provide true relief to the discomfort of joint pain in a manner which is safe and effective, first and foremost, but which provides research-driven results,” says Dr. Lamb. About Genuine Health Genuine Health is a Canadian-based company whose focus is their people, products and a passion for health. Its vision is to provide the most superior products for a healthier and happier life. Nothing makes the company prouder than to positively influence people’s lives with products they can trust. Genuine Health looks forward to an exciting future of helping more and more Canadians achieve the healthier, vibrant lives they are seeking – naturally. For additional information, JPEGs or product samples, please contact: elevator communications inc.: 416.363.6444 Lori Cooper x221 lori@elevatorinc.com Katherine Heydon x230 katherine@elevatorinc.com |
